Monday, October 27, 2003

Jumbo Shrimp



Auto names have always intrigued me. Usually they are so freaking abstract or meaningless. What the hell is an "Allero," "Accord," or "Civic?" Might as well name a car the "Convent" or the "Concourse." It doesn't matter what the word means, as long as it sounds cool (and benign in the sedan's case).

But the one that really bothers me is the contradictory Jeep Cherokee Pioneer. So far as I know, putting a Cherokee in the same room as a pioneer is a bad idea, much less in an SUV. But that's okay, it sounds cool.


Image from http://digilander.libero.it/xjconnection/gallery_xj01.htm


For more on the lunacy of auto names, check out Matt the Hatt's most excellent Robot Alert blog about the new GM La Crosse (French for masturbation) and other naming fiascoes.

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